NBJ Business Solutions Ltd

Let us help you grow your business through the web

 

NBJ Business Solutions Ltd,is a business profitability consultancy, desired online exposure for their business. They has a goal of driving high quality traffic to their site with a projected target increase in website lead generation by 60%.

Achieved a Click Through Rate of 0.06% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 15%
Return on Investment of 125%
Social shares by network
 

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

0.06% CTR

15% less CPA

125% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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